From what I can tell, there’s a funny phenomenon taking place in background conversations across America right now.
Allow me to set the scene.
Imagine a gathering… And all the usual folks are engaging in normal chit-chat about the change in the weather, the latest results from their favorite sports teams, or their family’s crazy extracurricular schedule.
Now, zoom out a bit and notice… In a corner, there’s another conversation taking place… two people talking one-on-one in what can only be described as, “hushed tones.” What could possibly be the common thread among these quiet conversations, in normal, every-day little pink-houses across America?
They’re talking about (shhhh!)… Hemp.
No joke. And by all accounts, the conversation goes a little something like this…
“Man - my back is killing me these days… In fact, I couldn’t hardly get out of bed the other day…”
“You know… I had the same problem for a long, long time… Finally found something that works…”
Now, at this point in the conversation, our two every-day Americans lean in just a bit further, their eyes darting around the room to make sure no one like the TSA or Siri are listening – and just to make sure, the voices get even softer than before. It continues…
“Oh really - What is it?”
“Well… Now, don’t think I’m crazy when I tell you this… And to be honest, I wouldn’t have believed it if I hadn’t tried it for myself… But… I’m taking Hemp capsules...”
Now - what’s REALLY funny is – at this point, one of two reactions usually take place.
Either the person who’s had a great experience with Hemp starts defending his/her honor by emphatically stating things like, “I’m not smoking it…”and “I’m certainly not even interested in getting high”… But with a sheepish look of surprise, they admit, it’s working.
OR – the other reaction (and this one’s my favorite) comes from the person who’s still in pain. After learning how Hemp might be the answer to their aching body, their eyes light up and they say something like, “You know, my neighbor swears by his CBD oil and says I really should try it...”
Conclusion: You know that silent majority which tends to show up when you least expect it?
That’s the latest demographic to fly under the Cannabis radar. And they’re radically buying into the healing benefits of Hemp.
And if this conversation is happening as often as I believe it’s happening on back porches, or inside school gymnasiums, or even (gasp) in church parking lots across the country, it’s only a matter of time before Hemp becomes normalized in our country.
I believe there’s a ground-swell of support that’s unexpectedly beginning to believe in the power of Hemp. And just because they’re conversing quietly now – don’t expect them to remain reserved if their Hemp is suddenly removed from auto-delivery thanks to government intervention.
Trust me – I have no inside scoop whatsoever on what the Feds are going to say or do in regards to regulating Hemp/CBD products to consumers. All I know is, if they incorrectly assume the country won’t notice a radical ruling in favor of pharmaceuticals, they’re going to be wildly underestimating the power of the American populous.
And those are the people who won’t go quietly.
Carrie Cox
The Hemp Business Advisors
Co-Founder and Corporate Liaison